Greg Reitman Featured in Movie Maker Magazine

When it came to getting attention for Fields of Fuel, the 2008 documentary he produced, Reitman put his entire focus on one week in mid-January…

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(LOS ANGELES, Aug. 14, 2008) — Hollywood

So we’re live at Solazyme’s HQ, where we are about to drive the first algae biodeisel car in the world. When everyone sees the Solazyme logo, they keep saying, what is this?

When you went and got your car filled up with gas last, the gas was made from oil that originated with algae maybe 100 million years ago. Because algae is the original oil producer. This is very robust. Our technology is to take those organisms, which are the best oil producers on the planet and to condense that process into a few days. And to do it in a way where you can use it in pre-existing commercial production infrastructure, so that you can compress this process in a few days. The algae make the oil for you, you turn it into diesel fuel. And you drive away in your car.

He’s been working on biodeisel for 12 years, algae for renewable energy would be the company that would start. We were featured in a movie with Josh.

Sitting here at Sundance with you for the premiere of his film, Fields of Fuel, which is bringing our technology out into the open. It’s the Solazyme Mercedes is the first of it’s time. Would you ever imagine a future Mercedes car running on a fuel source made of algae? Wow, you are really driving that car on something you made from algae? This is pretty amazing, that I’m driving on algae right now.

We brought this to the world through Fields of Fuel. The car is off the showroom floor. The performance of this car is unbelievable! We’re here in Park City, it’s freezing cold as you know, and dumping snow and this Mercedes is driving all around town. They have optimized algae to make the ideal oil, so you have an oil profile, you take that oil and put it into the reaction, and what these guys did was they actually optimized the oil, so would have the best cold temperature properties around. We have the really, really clean ASTM spec. As biodeisel goes, it’s extremely high quality biodeisel.

The technology is going to be commercially available even within the next 2 or 3 years. The ability to make this oil in very large quantities and make it in very high quality is here today. We want to get this technology commercialized as rapidly as possible and bring the environmental benefits to the planet.

And if you want to get a new fuel out to the marketplace, who better to work with than the guys that control it from soup to nuts.

Chris Payne, the director of Who Killed the Electric Car.
I have my own ticket.
So biodiesel on the streets
Biodeisal in the movie
Veggie van rolling down, left and right on the street.

We are at the New York Times brunch. What does one say to America? You say thank God we are green, and thank God we are renewable, and thank God Fields of Fuel made Sundance.

I have been a big biodiesel enthusiast for a long time. I’ve been driving my own biodiesel Mercedes for over a year now, and I am a firm believer that it is the way to the future. No doubt that Fields of Fuel is going to be a catalyst in bringing biofuels and biodiesel to US of America. And it will definitely make a huge difference in our lives.

I’m Michael . I met Josh in August. I brought the ? organization in and came up with about $70,000 around Thanksgiving when they really needed it. Thought I should come up

My name is Caroline Lebresco. I’m one of the senior programmers of the Sundance Film Festival. I want to welcome you to this next installment in our American documentary competition which is full of incredible films, of which today’s offering is no exception. This is a program really about energy.

Your persistence in helping with this film have made a huge difference and are going to make a huge difference in this world. So, Thank you. Enjoy the movie.

I’m a conservative. I liked how it was practical solutions. It was real solutions. It was practical solutions. I am very, very supportive of that.

Been a very active disinformation campaign around green energy. Of the vegetable producers in the world, less than 7% is used currently for bio diesel; putting things like switch grass in algae.

What I got most is how much ignorance there is about things that are so simple. Michigan is suffering so much. Detroit is suffering so much.

We really reached out to Detroit. We spoke to all of the automotive manufacturers. None of them wanted to talk. We went to Sweden, all the automotive manufacturers wanted to talk.

He said he’s making the feature film, and he told me about it. He showed me pictures, talking about his journey. And I’m like, it’s genius.

Fields of Fuel was an epic film. It was a long arduous journey. It took about 3 years to make. And we both made a commitment, that we would not come back to Sundance unless with the idea that our film would show here. If your film does not get into Sundance, you are going upstream. The stakes are so difficult. 1000 films are submitted in the documentary section, 16 are selected.

We are Primarily an independent, grassroots film that was funded by the Midwest farmers. For us it was everything. To be here now and to have the film showcase. Josh and I, everything gets easy at this point. Because, what’s probably more important about this particular festival is that Robert Redford is such an environmentalist. And his whole thing behind protecting the environment, global warming , climate action, all of those thesis an themes that are important for Sundance.

Everyone asks us that question, What’s the plan? Is Fields of Fuel going to get a theatrical release? Absolutely. Whose the right marketing distribution company that can work with Fields of Fuel that really can help champion this film around the country? Can Fields of Fuel sustain and become, if not the 3rd most important environmental film that’s going to be out in the marketplace.

Josh did not want to aggravate or divide. We can all come together, and we can all agree that we all want clean air and fresh water. Bio fuel is not a controversial subject. It’s the misappropriation of information that is going out there. There’s not one renewable that going to solve the energy equation. Really what the question should be asked, what is our government going to be doing in the next 3 to 5 or 10 years, Every time you put your nozzle in your gasoline, you are sending money to the same people that are out there to kill us.

Sundance has definitely gone more green that it’s ever gone before. And we’re on our way.

I drove a biodiesel car for 2 years. I drive a hybrid now. Biodiesel been around for such a long time, you’re now hearing this for the first time.

This is a change film. This film is changing people’s lives. When we showed the screening at the 16th at Robert Redford’s reserve, inside the auditorium, you could just see people

We’re at the Red Stag Lodge. It’s day 2, and I’m fighting with a * cold. But I tell you something, I’m going to beat it, and we’re going to win. Let’s go boys.

Im about to go into Variety and do an interview with Josh Kandal to talk about Fields of Fuel and why we made the movie.

We went all across America.

It’s a discovery asking the question really, how can we become independent of foreign oils?

You know Greg is from New York. And writer Johnny is from New York. We really wanted to find a way to put in perspective what is at stake for America. So with Greg and Johnny aboard, we really started to craft the story around New York City and what happened Sept. 11. And how that’s affected the country since. And it’s a powerful and emotional, and a very great patriotic message.

When you see the film, you will be moved, touched, and inspired. You will cry, you will feel, and it just hits all your buttons. And You realize, what it is to be American. What it is to grow your own fuel in your own country, and what’s going on. How you want to get a biodiesel car. You want to look at your renewable energy portfolio. And it’s just magical. We feel this is a cutting edge film that hits those points.

Johnny O’Hara, tell us, what inspired you to want to work on Fields of Fuel?

I met Josh at a film festival and he showed his short Veggie van voyage. At the end of it, he gave a little talk, and I was one of many people going up there, saying, how can I help? I came on shortly after that as a writer, and DNA did a lot of the post-production. And that’s how it happened.

What was your most inspiration point working on the movie?

For me, the shoot we did in New York City, on 911, it was not just my city that got attacked. It was my neighborhood. I live right down there. And you know a lot of that footage is in the film. I always made the connection. Between, there is something going on that we got attacked by a bunch of dudes from Saudi Arabia where we get all our oil.

This is the worst day of my life. This is what it is like being a producer. All you do is get aggravation. And then eventually there is glory. I am waiting for the glory.

We do. We have a film to screen. We showed it last night. It looked absolutely gorgeous.

We’re doing a video log. We’re going after 35 million people on the conscious network. Josh is going to be on there…

So Christina is Josh’s assistant. Tell us, what is it like to work for the messiah?

Hahaha, it’s been fun.

Good answer!

So the reaction of the film was good?

Amazing. People cried. People were moved. People were touched. They love the film.

What are we on Pacific time, mountain time?

We are on mountain time right now.

(conversation, sorting tickets). What about you and me? He never got his tickets. He’s the director.

We are short 5 tickets. We are supposed to get 36 tickets and we have 34.

But you said you were short 5.

But thank you for getting those 2 tickets. Your welcome
(Introduction to Greg to Caroline Libresco)
She loves me. You just hugged me.