This is about placing our earth and sustainability at the center of every action that we take and our own lives.

Hi this is Greg Reitman, and we are live at the green inaugural ball and we are doing a two-minute video blog called “on the green line,” and we have today Jerry Rice, associate producer of Fuel. Hi Jerry. Hi Greg, it’s great to be here, it’s an exciting moment in history, and I wouldn’t have missed it. Jerry, what does the green ball mean to you personally, There’s lots of balls, There’s the peace ball, the purple ball, the Illinois ball, When someone says a green ball, what does that resonate in terms of the meaning for you?

Well, I think the green ball is all about new beginnings, new beginnings for America.

I think the world is really aware that it’s the whole world that is at stake.

It’s not only up to our future president Obama. That sounds good, doesn’t it, president Obama.

We have elected Barack Obama to be our next president of the United States. This is a party. We’re here to celebrate.

That’s what it’s all about tonight. Its’ about celebration, but it’s also to look forward and
to mingle with like-minded individuals, to celebrate, and hopefully an environmental president.

We have an overcoat, which is composed completely of door hangers from the Obama campaign. What’s the lining made of? Can we check the lining? Yeah, sure. It’s 100% recycled material.

We said that by 2015 we’re going to be carbon neutral as a company. We have our considered products, which is all about creating sustainable products. We said that 100% of our footwear by 2011 is going to be considered, and we look at the same thing for apparel by 2015. So I think Sustainability is all about a journey, and we want people to see that we’re on the journey to get better and better.